Why social media for small business? Quite simply, it works!
Most importantly, your customers are there. There are more than 750 million Facebook users and 200 million Twitter users – half of them logging on daily. Daily! The average Facebook user has 130 friends. Friends they engage with every day. These friends are trading positive and negative recommendations with each other. Daily.
When they aren’t engaging with their friends on these social platforms, they are looking for businesses. They are looking for brands they already know and for new ones, too!
Consumers want a personal connection to the companies they do business with. Social media allows your company to connect with current and prospective customers in a meaningful way: have conversations with them, get their opinions, address their concerns, thank them for their praises, offer specials and deals, and debut new offerings.
Why social media for small business? Bottom line, your customers are talking about you on social media platforms. Shouldn’t you be a part of the conversation?
